NVE partnered with AWS to deliver its first major Super Bowl activation at the AWS Builder’s Loft in San Francisco showcasing a decade of AI-driven innovation with the NFL.

For ten years, AWS and the NFL have transformed America’s most-watched sport through cloud and AI technology. During Super Bowl LX week, we brought that story to life through four days of immersive programming that highlighted real-world impact across Next Gen Stats, fan engagement, and player health & safety.

San Francisco became a live innovation showcase, hosting customers and partners for dynamic experiences and live panels that demonstrated how AWS AI drives transformation at scale, and continues to change the game.