Engineering Racing Greatness
[KBS + TE Connectivity]
TE makes critical components that power electronics of all types. However, it’s not easy to tell a component story that’s both interesting and rings true with engineers.
We developed a video content series that went inside the operation of a famous racing team, Andretti Autosports, in the weeks leading up to the Indy 500. We held a VIP event at the track and took fans into the garage and highlighted the role of TE components in one of the most competitive sports. Fast Company, one of the media outlets covering the program, said: “Even for non-car racing fans, it’s an engaging series that puts a STEM spin [on the race]”
Chapter 1: The Car
Chapter 2: The Conditions
Chapter 3: The Data
Chapter 4: The Driver
