Toyota

Go Fun Yourself

[Visual Goodness + Saatchi & Saatchi + Toyota]

Toyota’s ‘Go Fun Yourself’ campaign for the new generation of the Aygo teamed up with online pranksters, comedians, improv actors, and YouTube stars to co-create a platform of fun.

Comprising a series of prankster-style videos and social media from each market aimed to reach out to a younger audience, the campaign’s intent was to emphasize Aygo’s image as the playful, dynamic car of choice suited to those that don’t take themselves seriously.